Hi there! I’m Zoë
Your partner in turning community into your greatest growth engine, Founder of We Shine Well, and your new friend!
I’m a Community Growth + Marketing Strategist helping visionary founders, thought leaders, and wellness brands grow with clarity, ease, and authenticity by turning their communities into the heartbeat of their business and their most powerful marketing channel.
My superpower lies in connecting the dots between your vision and execution, bridging your brand, community, and marketing into one integrated ecosystem that fuels sustainable, values-driven growth.
True expansion doesn’t come from doing more, it comes from growing in alignment with who you are and your vision. When you lead with purpose and connection, your community naturally becomes your greatest amplifier.
My path
My journey has been a blend of strategy, intentional impact, a deep love for connection and wellness.
From leading global community strategy at LinkedIn to founding We Shine Well, to becoming an IIN-certified health coach and working alongside inspiring wellness founders, every step has shaped how I help brands grow authentically and sustainably.
Today, I bring together everything I’ve learned to support visionary leaders like you in amplifying your gem of a message and nurturing communities that not only grow your business but expand your impact in the world.
Whether we’re mapping your community ecosystem, creating a strategy that feels aligned, or uncovering amplification opportunities like podcast features and partnerships, you can expect structure with intentionality, clarity with flow, and strategy with heart.
Beyond work
Outside of community building and dot connecting, you can find me in Santa Barbara at my favorite coffee shop sipping on a matcha americano, CorePower yoga, walking endlessly with friends, listening to podcasts on 1.5 speed, and planning my next adventure!
I’m endlessly inspired by authentic conversations, creative ideas, and the ripple effect that happens when women lead from alignment and abundance.
Ready to turn your vision into an aligned growth strategy?
Ready to grow your impact, expand your reach, and create ease through community-driven marketing?
You’re in the right place!
Let’s partner and bring your vision to life.